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Is Your Metaphor

Published on Nov 18, 2015

Picking the right metaphor is critical..

This deck was inspired because I assumed HaikuDeck was like Slideshare..

I totally missed it was a content authoring platform.

Haikudeck has me assume the wrong metaphor.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

MINDFUL MARKETING

ARE YOU MINDFUL OF YOUR METAPHORS? 
Photo by Kuyan Redman
2.

Is YouR Metaphor

LEAVING YOU HANGING?
Photo by Alex E. Proimos
3.

Is Your Metaphor

DEsirable?
Photo by YannGarPhoto (Where are the stats??)
4.

Is your Metaphor

implied or Assumed?
Photo by pixel pro photography south africa
5.

Is your metaphor

obvious? Is it EASILY understood?
Photo by marsmet545
6.

Is YOur Metaphor

helping? Does it accelerate adoption?
Photo by Alyssa L. Miller
7.

IS YOUR METAPHOR

Meaningful, TOUCHING, social OR SHAREABLE?
Photo by soundman1024
8.

IS YOUR METAPHOR

in your BRAND name?
Photo by WhatDaveSees
9.

IS YOUR METAPHOR

your CATEGORY?
Photo by Mo Morgan
10.

IS YOUR METAPHOR

Right for your Target persona?
Photo by norbet1
11.

Metaphors ARe

communication tools
Photo by HVargas
12.

MetaphorS are

How we explain things
Photo by marsmet541
13.

Metaphors ARE

How we learn
Photo by Mark Brannan
14.

Metaphors are

shortcuts
Photo by mag3737
15.

metaphors are

Like "X" BUT with a "Y"
Photo by jonasginter
16.

Metaphors ARE

Hooks in our minds
Photo by Protocol Photography
17.

Metaphors ARE

DECISION POINTS, Forks in the Road
Photo by a virtual unknown
18.

Metaphors ARE

THE BUILDING BLOCKS OF STORIES & VIRALITY
Photo by Portland Center Stage
19.

metaphorS ARE

Simple
Photo by Ellieboat
20.

metaphorS ARE

emotional - they carry meaning
Photo by Twistiti
21.

Metaphors ARE

Time SAVERs
Photo by Mylla
22.

Metaphors ARe

differentiators
Photo by Jaclyn Auletta
23.

Metaphors ARe

In OUR DNA, In OUR Culture, in our SOULs
Photo by Eleni Zazani
24.

metaphors are

worth mastering
Photo by Roel Wijnants
25.

metaphors are

experiments
Photo by monkeyc.net
26.

metaphors are

words to live by
Photo by Javier Volcan
27.

metaphors are

A Source of Magic
Photo by wanderlasss
28.

Which metaphors

Does your name CONVEY?
Photo by BenSpark
29.

Which metaphors

does your brand project?
Photo by billifino
30.

Which metaphors

do consumers IMPLY?
Photo by @Doug88888
31.

Which metaphors

ARE just right for you?
Photo by Slideshow Bruce
32.

BackStory: Be MINDFUL Of metaphors

  • Assumption:  Haikideck a would be Slideshare
  • Differentiation: Metaphors can grant & deny
  • Reality: Authoring Tool for Slides
  • Strength: Finding/crediting images.
  • Lesson: Pick Metaphors with care
Photo by Jaclyn Auletta

Nick Kellet

http://list.ly