1 of 32

Slide Notes

DownloadGo Live

Is Your Metaphor

Published on Nov 18, 2015

Picking the right metaphor is critical..

This deck was inspired because I assumed HaikuDeck was like Slideshare..

I totally missed it was a content authoring platform.

Haikudeck has me assume the wrong metaphor.

PRESENTATION OUTLINE

MINDFUL MARKETING

ARE YOU MINDFUL OF YOUR METAPHORS? 
Photo by Kuyan Redman

Is YouR Metaphor

LEAVING YOU HANGING?

Is Your Metaphor

DEsirable?

Is your Metaphor

implied or Assumed?

Is your metaphor

obvious? Is it EASILY understood?
Photo by marsmet545

Is YOur Metaphor

helping? Does it accelerate adoption?

IS YOUR METAPHOR

Meaningful, TOUCHING, social OR SHAREABLE?
Photo by soundman1024

IS YOUR METAPHOR

in your BRAND name?
Photo by WhatDaveSees

IS YOUR METAPHOR

your CATEGORY?
Photo by Mo Morgan

IS YOUR METAPHOR

Right for your Target persona?
Photo by norbet1

Metaphors ARe

communication tools
Photo by HVargas

MetaphorS are

How we explain things
Photo by marsmet541

Metaphors ARE

How we learn
Photo by Mark Brannan

Metaphors are

shortcuts
Photo by mag3737

metaphors are

Like "X" BUT with a "Y"
Photo by jonasginter

Metaphors ARE

Hooks in our minds

Metaphors ARE

DECISION POINTS, Forks in the Road

Metaphors ARE

THE BUILDING BLOCKS OF STORIES & VIRALITY

metaphorS ARE

Simple
Photo by Ellieboat

metaphorS ARE

emotional - they carry meaning
Photo by Twistiti

Metaphors ARE

Time SAVERs
Photo by Mylla

Metaphors ARe

differentiators

Metaphors ARe

In OUR DNA, In OUR Culture, in our SOULs
Photo by Eleni Zazani

metaphors are

worth mastering
Photo by Roel Wijnants

metaphors are

experiments
Photo by monkeyc.net

metaphors are

words to live by
Photo by Javier Volcan

metaphors are

A Source of Magic
Photo by wanderlasss

Which metaphors

Does your name CONVEY?
Photo by BenSpark

Which metaphors

does your brand project?
Photo by billifino

Which metaphors

do consumers IMPLY?
Photo by @Doug88888

Which metaphors

ARE just right for you?

BackStory: Be MINDFUL Of metaphors

  • Assumption:  Haikideck a would be Slideshare
  • Differentiation: Metaphors can grant & deny
  • Reality: Authoring Tool for Slides
  • Strength: Finding/crediting images.
  • Lesson: Pick Metaphors with care