ITC Business Development Plan
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PRESENTATION OUTLINE
Business Development Plan
MetaRock Laboratories
Petricore
2017-2020
OUTLINE
- Business Development
- Strategic growth objectives
- Slack
- PipeDrive
- Conferences
- Coring Summary
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Business development is the creation of long-term value for an organization from customers, markets, and relationships.
ITC BIZ DEV TEAM
- Steve Leeds....YEP
- Denton Lambert...Inside Sales
- Robert Patterson...B2B
- Jamie McCarter....???
- TBD......
- Support (Zach, Mai, Meghana, Barbara, Rich)
BUSINESS DEVELOPMENT PROCESS
- Executive growth strategy
- Business development plan
- Implementation
- Support operations
- SUCCESS FOR ALL!
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IMPLEMENTATION
- Technical Conferences
- Promotion events
- Workshops
- Sponsorships
- Sales lunches
- CRM
- Direct sales meetings
- Regional representation
METAROCK GROWTH OBJECTIVES
- Increase GeoMech equipment utilization
- Develop market for Scratch Testing
- Increase sale from ultra-low permeability
- Company succession/employee development
- Equipment sales and market development
- Support strategic alliance with Petricore
FOCUSED COMMUNICATIONS
- Natural conversation flow
- Real time (texting based)
- 'Pull' technology
- Searchable
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PIPEDRIVE
- CRM
- Sales Funnel
- Project tracking
- More contacts=More Sales
- Corporate tracking & review
- Sales growth
Photo by Je.T.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
- Manage customer interaction
- Improve customer communications
- Customer retention
- Drive sales growth
- Define priorities
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SLACK & PIPEDRIVE
THE COST OF LOST OPPORTUNITIES
CONFERENCES
- SWS AAPG. 3/30-4/2
- CMP. 6/7-6/10*
- SPWLA. 6/17-6/21*
- ARMA. 6/25-6/28
- RMS AAPG. 6/25-6/28*
- UrTec. 7/24-7/26*
- MidCon AAPG. 9/30-10/3*
SWS. Midland, TX. Robert & Denton
FUTURE CORE PROJECTS
- EOG, Anadarko, Whiting (PRB)
- Whiting (DJ)
- Encana, QEP, SM Energy, COG (Permian)
- Centennial, Apache, Cimarex (Permian)
- Mexico (???)
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WHAT JUST HAPPENED? (1ST Q)
- MidCon: 1200'-3000'
- Rockies: 3200'-6000'
- W.TX: 15,000-19,000'
- Total: 19,400'-28,000'
- Marcellus/Utica?
- CA ?
- E. TX?
WEST TEXAS
- Element Petroleum
- Primexx
- Protege
- Casa, COG
- Apache, QEP, EOG
- SM Energy, XTO, OXY
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CHALLENGES
- Branding (MetaRock, Petricore, ITC)
- Name recognition
- Application knowledge
- Market intel
- Sales
- Physical presence
- Supply-Demand imbalance
Photo by Mukumbura
B2B
- SGS
- Texas Oil Tech
- University of Houston
SGS
+Pending final review
+Latin America Focus/ NOC's
+Joint marketing
TOT
+Petrographic services
+ Corrosion studies
U of H
+Digital rock services (Micro CT)
+NMR
+Marketing opportunities
+Pending final review
+Latin America Focus/ NOC's
+Joint marketing
TOT
+Petrographic services
+ Corrosion studies
U of H
+Digital rock services (Micro CT)
+NMR
+Marketing opportunities
