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It's Not Marketing

Published on Nov 18, 2015

Healthcare Content Marketing is unique.

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PRESENTATION OUTLINE

1.

It's Not Marketing

It's CONNECTING
Photo by mrkrndvs
2.

Content Marketing in Healthcare

is UNIQUE!
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3.

Untitled Slide

  • You're not really marketing
  • You're not SELLING anything
  • Not even selling healthcare
Photo by emilio labrador
4.

You're Connecting ...
You're building relationships

Photo by Stuck in Customs
5.

Prospective patients
demand a more intimate
relationship with you
than if they were
buying some shoes!

Photo by takacsi75
6.

It's about ...

trust
Photo by Collin Key
7.

It's about ...

value
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8.

It's about ...

accurate, useful health information
Photo by Ed Yourdon
9.

It's about ...

human connection
Photo by NazarethCollege
10.

If YOUR content marketing does that

your community will come to you for their care
Photo by mrkrndvs

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