Just Text Your Millennial Candidate Already!
Published on Nov 18, 2015
Improve your candidate response rates with texting.
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PRESENTATION OUTLINE
Millennials have been deemed “the texting generation" for a reason.
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“A generation of emailing, followed by an explosion in texting, has pushed the telephone conversation into serious decline, creating new tensions between baby boomers and millennials.”– Ian Shapira, (@IanShapira)
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Recruiters are open to the idea of texting candidates, and they should be.
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9 out of 10 recruiters use texting to communicate with candidates for interviews, job vacancies, contract information and reminders.
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More than 78% of recruiters said that using text messages to schedule interviews is important to their company.
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More than 76% of recruiters said that using text messages to confirm interviews is also valuable.
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80% of recruiters agree that following up with candidates via text messages after an interview is beneficial.
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Opening up the line of communication with candidates via text messaging builds a unique relationship between the recruiter and candidate.
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79% of smartphone owners between the ages of 18 and 44 have their phones with them 22 hours a day
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80% of millennials say they sleep with their phone next to their bed.
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90% of recruiters' text messages are replied to within 3 minutes.
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With stats like that, you’d have to be crazy to shy away from texting candidates.
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Millennials aren’t just looking for a job or a career; they’re looking for a lifestyle.
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They want to mean something to their employers, and they want their employers to mean something to them, too.
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Show off your fun, easy-going company culture by opening up that line of communication through text messaging.
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Texting is seen as a relaxed form of communication, and if that’s the vibe you’re going for, then text away.
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If texting is what comes naturally to millennials (and the stats are there to prove it), then build that method of communication into your recruiting and hiring process.
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