25 Quick Simple
#GivingTuesday Tips
for Your Best
December Ever!
from
Kristen E. Roche

#GivingTuesday

• Think of #GivingTuesday as a kick-off for your year- end campaign.

#GivingTuesday

• For #GivingTuesday consider hosting a kick-off event, in person or online, to start your year-end giving.

#GivingTuesday

• Determine your goal. Consider goals such as: donor participation, new donors, lapsed donors, total dollars raised, an increase in volunteers or more monthly donations.

#GivingTuesday

• Get your website mobile ready!!!! Now is the time.

#GivingTuesday

• Research shows donors respond better to branded donation forms. Make sure your branding is consistent per donation level & per campaign.

#GivingTuesday

• Make it easy for donors to give to your non-profit. Simplify your forms with as few clicks and fields as needed.

#GivingTuesday

• Create your shareable content such as pre-written emails, compelling graphics, templates, short videos and even branded hashtag campaigns ahead of time. New ideas will come along however consistency is key.

#GivingTuesday

• Test your donation process to make sure it is clear and easy for your donors to donate online, on your website and with their smartphones.

#GivingTuesday

• Also ask your board, staff and volunteers to go through your online donation processes for valuable feedback pre-#GT.

#GivingTuesday

• Have you thought about matching gifts or local partnerships? Tap into your board members, staff & volunteers for possible opportunities.

#GivingTuesday

• Small staff? Mine your networks and those of your board, staff and volunteers to identify ambassadors, pro-bono help and community partners.

#GivingTuesday

• Include clear CTA's with your emails, blog posts, Tweets, status updates, video and photo shares and on your social media profiles. CTA phrases/words: Please Share, Go To, Click Here, Donate, Help Now...

#GivingTuesday

• Don't let new donors get lost. Make sure you have a "thank you" and new donor communications strategy in place.

#GivingTuesday

• Consider: Google Ad Words & all Google has to offer for non-profits.

#GivingTuesday

• Think about creating quick donor thank-you videos and donor thank-you photo campaigns. Share and post thank-you's on your social media networks.

#GivingTuesday

• Keep your donors updated throughout the campaign and afterwards. Let them know the impact of their gift!

#GivingTuesday

• Remember to take advantage of your social media real estate: profiles, banners, pinning, pop-up windows, embedding, adding your url, including donation forms...

#GivingTuesday

• Remember Facebook's "Donate Now" button.

#givingtuesday

• Your donation form can be embedded into various places - website, posts, social media profiles, emails, texts, side bars...

#givingtuesday

• Remember Facebook Ads

#givingtuesday

• On #GT send an email to your donors in the am & pm to encourage participation & a sense of urgency

#GivingTuesday

• Remember to promote #GivingTuesday across all channels: on your website, via social media, on your banners, in your blog/newsletter, in emails, direct mail and any other communications.

#GivingTuesday

• Remember to update your donors the day after #GT on how you did, the impact of their gift & thank them for their support - if you did not reach your goal, you never know where this can lead...

#Givingtuesday

• Why not send an email the day after #GT encouraging those that did not already give to consider donating

#GivingTuesday

• Make sure you are ready for the actual day with plenty of staff and volunteers on hand! Don't forget snacks.

GOOD LUCK!