Knights of Columbus Basketball Association
Published on Nov 18, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Knights of Columbus Basketball Association
Spencer Bosworth, Johoanne Gonzales, Chantelle Razon, Maddi Dederich
Photo by Daniel Y. Go
Introduction
What is the league about?
Target Segments
- Active Boys(Ages 8-15)
- Energetic Girls(Ages 8-15)
- Busy Moms
- Engaged Dads
- School Board Advocates
Active Boys(Ages 8-15)
Photo by gus_estrella
Energetic Girls(Ages 8-15)
Photo by Rob Slaven Photography
Busy Moms
Engaged Dads
School Board Advocates
Segmentation:
- Average % of Boys: 61.86%
- Average % of Girls: 38.14%
- Total Players in League: 333
Demographic:
- Age: 8-15 year olds, adults 30-50
- Gender: Male and Female
- Geography: St. Albert Area
- Income: Lower class, Middle Class, and Wealthy class
Photo by SEDACMaps
Consumer Behaviour
Active Boys and Energetic Girls
- Perceptual Factors
- Learning Factors
- Motivational Factors
- Decision Making Models
Busy Moms
- Perceptual Factors
- Learning Factors
- Motivational Factors
- Decision Making Models
Engaged Dads
- Perceptual Factors
- Learning Factors
- Motivational Factors
- Decision Making Models
School Board Advocates
- Perceptual Factors
- Learning Factors
- Motivational Factors
- Decision Making Models
Photo by AdmissionsQuest
Business Profile
Workplace Practices
Photo by Intersection Consulting
Environmental Stewardship
Photo by toddjohnson534
Community Involvement
Recommendations
100% online regestration
Increased league involvement
with community events
