Kwale County - Tourism & ICT
Published on Nov 18, 2015
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PRESENTATION OUTLINE
Kwale County
Tourism & ICT
Main Concerns
- Lack of Presence
- Project Management
- Lack of viable community based projects
1. Lack of presence: this represents a lack of digital & PR presence
2. Projects are ill-managed because of a lack of skilled and qualified personnel.
3. Running the right project for the right area.
2. Projects are ill-managed because of a lack of skilled and qualified personnel.
3. Running the right project for the right area.
Untitled Slide
Short-term Solutions
- relaunch website
- shoot 7min info-docs about kwale destinations
- develop & implement ICT projects
- organize & execute capacity development seminars & trainings
- identify and recruit a brand ambassador
1. relaunching the website can be accompanied by a PR campaign aimed at generating more awareness about Kwale as a county.
2. 7min docs are part of the awareness campaign.
3. brand ambassador should be a local who is generally accepted across the county.
4. ICT projects target the mid & long term goals of digitising key Kwale areas.
5. Capacity development prepares the general population for the on coming changes brought about by development.
6. Develop & Publicise a clearly defined Disaster Management Plan for the County Tourism Dept
7. Media engagement & Management
2. 7min docs are part of the awareness campaign.
3. brand ambassador should be a local who is generally accepted across the county.
4. ICT projects target the mid & long term goals of digitising key Kwale areas.
5. Capacity development prepares the general population for the on coming changes brought about by development.
6. Develop & Publicise a clearly defined Disaster Management Plan for the County Tourism Dept
7. Media engagement & Management
Mid-term & Long-term solutions
- Digitize (fibre internet) specific areas of Kwale (Kwale town, Diani, Ukunda etc)
- Rebrand and rebuild Ukunda as a business hub
- Engage in large scale farming
- Increased industrialization & mining facilities
- Increased social businesses
1. these should be carried out over a period of 5-10yrs
Exo Value Proposition
- Consultancy: work with county officials to develop applicable & sustainable ICT strategies, programs, events and projects
- Event Management: Oversee and manage all events and projects under ICT
Exo Value Proposition
- Brand Management: work with the county officials to rebrand and reposition the county among key stakeholders with emphasis on mid & long term goals
- PR Management: create and implement strategies & campaigns aiming to boost county PR presence across different platforms
