Las Vegas

Why?

• solid viewership market
• major tourism industry
• can share the new stadium being built for the raiders
• new fanbase that has no other sports team

Region

• the city has a lot of foot traffic from tourism
• should appeal mostly to 21+ years old

Region

• the city has a lot of foot traffic from tourism
• should appeal mostly to 21+ years old
• not many families but one of the most popular gambling destinations

Incentives

• a new stadium is already being built and is already financed
• no other sports teams except the raiders
• people will be more willing to spend money
• can advertise 21+ and sell plenty of alcohol

cost

• A stadium is already being built that could host 2 NFL teams but if another was built it would cost around 800 million
• the projected total revenue is 130+ million for a las vegas based team
• 50 million in ticket revenue (on average)
• 60 million in suite revenue (on average)
• 20 million for food revenue (on average)

promotional plan

• advertising - the team could advertise on the las vegas strip
• personal selling - sell NFL memorabilia
• publicity - set up press releases for new uniforms and logo
• public relations media - set up player news conferences
• fans media relation - set up autograph signing or have a player visit a community school

twitter advertising

• typical demographic: young adults and teens ages 16-28
• allows retweets so popular videos or messages gain popularity much quicker than through other platforms
• best platform for showing off cool catches or plays
• allows full control of publicity and allows players to connect to fans also

facebook

• Typical demographic ages 30-60
• Allow advertisement to reach older adults
• allows shares and likes so posts can gain attention
• allows users to post live videos
• facebook contains significantly more users than any other social media platform