Specific: Objectives are set a high levels. There needs to be detailed and clearly defined goals to reach the final objective. Ask who what when where and how
Measurable: From X to Y, 4 sales to 8 sales. Clear, understood by everyone.
Achievable: Is reaching the objective possible, has it ben done before.
Relevant: Does the objective make sense to others and the company
Time Bound: Is the deadline achievable, to long lose focus, to short give up