Lean Marketing
Published on Nov 20, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
BENEFITS of the easy way
A primitive case study
Untitled Slide
easier and cheaper
to find new customers
Weak funnel
- CPP = £5
- Prospects = 1000
- Activated Customers = 100
- Referrals = 0
- CPA = £50
Optimised funnel
- CPP = £5
- Prospects = 1000
- Activated Customers = 200
- Active Referrals = 50
- CPA = £20
60% reduction in cost!
By increasing your activation rate by just 10%
300% increase in profit per customer
By increasing your activation rate by just 10%
GEt your customers to market for you
- Build Marketing into the product
- Less time spent finding new customers
- Benefit from Network Effects
- Massive Growth
KEEP CUSTOMERS LONGER
Photo by JD Hancock
Keep Customers LONGER
- Brand Loyalty
- Drive more frequent usage/transactions
- Get customers to fall in love with your product
- More profitability per customer
Photo by stitchohana
easy management
through automation & smart tools
FIX ONCE / BENEFIT FOREVER
- Get Customers while you Sleep
- Automated Customer Referrals
- Manage your company reputation online
- Same for 1k or 1m customers
Simple and complex products
Photo by sam j stanton
Examples
- Retail
- Apps
- Financial services
- Fashion
- Property
companies using lean strategies
- Coca Cola
- AirBnB = $1.8bn+
- Dropbox = $116m+
- Angry Birds = $195m+
Photo by Nik Cyclist
Lean Strategy solution
go from: $0 to $1m // $1m to $2m
lean strategy expertise
mentoring + team co-ordination
