Let 'em Know You Are an Artist
Published on Nov 19, 2015
How to let them know you are an artist. Be active on your website. Blog about your art and Facebook it. Write about it in your newsletter. Stay in touch with your contacts - they are your buyers. That's marketing for artists.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Let 'em know
- Personalized email signature
- Website
- Blog - Newsletter
- Contacts =the most important
Photo by mkhmarketing
Email Sig
Photo by Dumfries Museum
Carolyn Hancock 832-363-1152
2215 Sand Court, Richmond TX
carolyn@carolynhancock.com
Figurative & Coastal Paintings carolynhancock.com
How-to is on Resources handout
Photo by Ross Mayfield
Website
Photo by David Lee King
Open 24/7
Under your control
Space unlimited
No commissions
No. 1 Who Are You? Domain Name
Photo by giulia.forsythe
No. 2 Website Host - Who Puts You On the Web
Super easy
Free w/ads, $4-$8 mo.
Super elegant
Many options
Free w/ads, $4-$9 mo.
No. 3 Website Design - How It Looks
Photo by Ross Merritt Photography
Think First
- Color Scheme
- Background - light/dark
- Navigation
- Personalize logo/header
- Update regularly
It's just a conversation
Photo by UCCS Kraemer Family Library
a FB post is a mini-blog
Photo by Robert S. Donovan
Why Should You Blog?
Photo by Tilemahos Efthimiadis
Get on your soapbox
Here's a new painting
Demos, tips, techniques
BUT ...
No. 1: Build a following
Soapbox: http://carolynhancock.com/blog/67667/the-send-button-is-an-option-not-a-hav...
New painting: http://carolynhancock.com/blog/74310/a-neat-tool-to-tell-the-story
Tips: http://carolynhancock.com/blog/74948/how-to-photograph-artwork
Tools: http://carolynhancock.com/blog/61988/three-money-saving-tools-for-pastel-ar...
New painting: http://carolynhancock.com/blog/74310/a-neat-tool-to-tell-the-story
Tips: http://carolynhancock.com/blog/74948/how-to-photograph-artwork
Tools: http://carolynhancock.com/blog/61988/three-money-saving-tools-for-pastel-ar...
Play off a phrase
Missing the Trail
What happens when you miss the trail going UP the mountain? That thought bounced around my mind as we trudged AROUND the mountain, hugging the base, looking longingly at the top, trying numerous trails up that simply came to a vertical dead-end.
Does that thought epitomize my art career? I missed the trail there, too ....
Painting in Progress
Photo 1: Senellier La Carte paper, I blocked in the big shapes, used a chamois to blend the color into the gritty texture of the paper... the chamois picked up color, I used it to sculpt trees, to add the distant trees and the water reflections.
Photo 2: Added more darks and rich color....
Photo 3: Worked color into the water.
Photo 4: Rich, warm colors into the foreground.
I could finally get to the fun parts: adding texture and color of grasses peeking through the water/prairie.
Prairie Light quickly became a teacher
Personal: People want to know you
19 years this month--that's when I took my first art lesson. This week I reached a coveted goal: the Pastel Society of America accepted me as an associate member.
What did I do during those 19 years to reach that goal? I painted ... and learned
I've learned the graciousness of other artists. From compliments and encouragement to critiques and referrals, artist friends are wonderful.
I've learned blogging, giving voice to that internal self that talks all the way through a painting....
a little BOLD
a touch of color
always a photo
blog on your group
catchy, fun title
cutes are too much
Photo by Shardayyy
Newsletter
Make a Schedule & Do it
Publicize
Subscribe to others
(ex: David Cheifetz)
Photo by mkhmarketing
Profile/Personal Timeline
facebook.com/carolyn.b.hancock
Clue: you “friend” someone
Fan/Business Page
facebook.com/CarolynHancockFineArt
Clue: you “like” it
Untitled Slide
Cover Photo
Size 851 x 315, Drag/slide for placement
Important: Add a Description
Include website link
Profile Photo
Size 180 x 180
Important: Add a Description
Include website link
Link* Blog to FB
- Allow website to publish to FB
- Type 2-3 sentences then link to blog
- Type 2-3 sentences, add photo, link to blog
- *copy the link from address bar
Facebook Finale
- Frequent: don’t expect results if you seldom post
- Comment. Share. Like a post
- Mix it up: artwork, article, blog, personal
- Like or friend businesses, galleries, groups
- Post to your favorite groups
The 5 Magics
- Make it interesting
- Educate
- Entertain
- Show the things they way to see
- Write the things they want to know
Photo by JD Hancock
Sticky Notes
- Photograph every painting - and you
- Learn to resize and crop
- Be curious: follow links
- Backup, backup, backup
- Comment, comment, comment
Photo by Peter Hellberg
The people
you already know
are the ones
most likely
to buy your art
Let 'em know
- Website, Blog, Newsletter, Social Media
- Use Mailchimp, Constant Contact, plain email
- Put your portfolio on your cell phone/tablet
- Have an open studio, limited time promotion
- Have a one minute "what I do" and business cards
Photo by Ian Sane
