Life’s too short What am I REALLY passionate about?
Published on Mar 19, 2016
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Life’s too short
What am I REALLY passionate about?
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The problem...
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- America's waste problem/landfills are full (1.3 billion tons of waste per year!)
- EVERYTHING is over packaged!
- Greenhouse gas pollution/84 times more potent than carbon dioxide
- Result - toxic air/climate change, etc
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Solution...
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Objectives
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- Eliminate packaging – save the planet
- Simplify the busy human’s life (less is more mentality)
- Streamline the supplement industry
- Be a key part of the “PNW experience”
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Long term:
sell to Amazon
(save the planet category)
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Audience:
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- The sensible urban adventurist
- The urban adventurer, athlete, outdoorsy (camper, climber, SUP’r)
- The city soccer mom
- The eco conscious Portlander
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- Streamline the way American's shop
- Eliminate packaging
- Make recycling cool/sexy
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- Think “old school butcher, or trading post”
- Walk up counter – CTP employee leads you in the right direction/packages your products (people don’t want their food/products being touched)
- Whole Foods. Bins are gross, tacky + daunting…
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Involvement...
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- Funnel biz/drive traffic –International press stop?
- CTP to hold classes (soap making/Matt & Joe)
- Surfrider foundation, Travel Oregon, Stu’s “one bottle/sustainability” etc
- Local – In house product line for climbing/biking gyms, yoga studios, etc
- Leader in PNW adventure – hiking, surfing, climbing, camping, etc
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Experts team:
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- Kieron – Environmentalist: Biologist, extreme outdoor enthusiast/adventure expert, PNW experience/international press connections
- Ryan – Structure: Tactical business accounting/growth/backend architecture
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- Tom – Production: Entrepreneur, legal mind, owns factory/machinery
- Cam – Generation: Successful brand director, advertiser, visionary, designer, biz generator
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