LinkedIn for Student Recruitment
Published on Nov 20, 2015
Using LinkedIn for Student Recruitment
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
LinkedIn for Student Recruitment
Julie Niesen Gosdin, Sr Manager, Pearson North Ameria
Agenda
- Why LinkedIn?
- Your LinkedIn Profile
- LinkedIn Pages
- LinkedIn Advertising
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Why LinkedIn?
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- 22% of American adults use LinkedIn
- 38% of users have a college degree
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LinkedIn Users...
- Are looking to network
- Connect with alumni
- Build skills or change careers
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School Research
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Why is YOUR profile important?
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Your profile
- can attract potential students
- can attract potential instructors
- is a reflection upon your school
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In your profile...
- Include presentations
- Images (classes, school activities)
- Give recommendations
- Focus on your summary
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Troy University
Union University
Using a School Page
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Content for your page
- Think like a journalist -- good headlines
- Student, alumni and program news
- Student life
- Calls to action
- Ask thoughtful questions
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LinkedIn Ads
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Why use ads?
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LinkedIn Ads are:
- Targeted towards student interests & programs
- Target by job title, industry or seniority
- Text, image and video ads
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Ad walkthrough
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Questions?
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