Local Marketing Metrics by Shane Snipes

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Slide Notes

Local Marketing Metrics

Published on Nov 18, 2015

No Description

PRESENTATION OUTLINE

DESIGNING METRICS

MEASURE IT SO YOU KNOW

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Return on impressions

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RETURN ON PERCEPTIONS

Experiencing...
Developing feelings...
Sharing with others...

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RETURN ON OPPORTUNITY

Indirect marketing potential
Web creates new life for campaign
Discuss HP, share HP
Build a stronger local web of customers

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RETURN ON ENGAGEMENT

Conversations
Sharing
Word of mouth
Build relationship brand
Why people engage

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RETURN ON OBJECTIVES

Some objectives aren't data driven
Define clearly, report liberally
Enable teams

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Shane Snipes

http://thatmatters.us