Logistics of E-commerce in Chinese Market
Published on Nov 19, 2015
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PRESENTATION OUTLINE
Logistics of E-commerce in Chinese Market
Case company: Alibaba Group
Thesis Outline
- Background study
- Theoretical foundation
- Research methodology
- Conclusion
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Background
Theoretical foundation
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SWOT analysis
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E-commerce in China
- B2B (Business to Business)
- B2C (Business to Consumer)
- C2B(Consumer to Business)
- C2C (Consumer to Consumer)
- O2O (Online to Offline)
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2014 China mobile commerce market share
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Methodology
- Research methods - Qualitative method
- Data collection - In-depth interview
- Validity and reliability
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Problems with e-logistics
- Shortage of education of logistics
- Low efficiency of logistics and distribution
- Lack of information-based management mode
- High distribution costs
- Weak anti-risk capability
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Future development
- PC → mobile devices
- Integrated system
- Competition→cooperation
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