LOGO DESIGN CHALLENGE
Published on Dec 07, 2015
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PRESENTATION OUTLINE
LOGO DESIGN CHALLENGE
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OBJECTIVE
As a Graphic Designer, you will create a custom logo for one of the following clients...
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Billy's Board Sports
- Sells custom decks – skate/snow/ski
- Sells apparel
- Has their own skate/snowboard competition team that travels around Colorado
Photo by Katie@!
Coffee Shop located on Sunset St.
- Customers consist mostly of teachers and students on way to school in the morning
- Specializes in highly caffeinated drinks
- Makes awesome breakfast burritos! ($2 each)
Girl's Fashion Boutique
- Specializes in unique formal wear for proms and events
- Wants to market towards middle/high school crowd
- Carries only Colorado-based designer clothing
Photo by Ken Lund
Mama's Pizza
- Family owned business for 5 generations
- 50th anniversary is this year!
- Most customers are students coming home from school
Photo by nate steiner
A+ Athletics
- Sells equipment and apparel for all sports
- Gives discount to students with good grades
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CREATE YOUR OWN CLIENT
- What is their business?
- Who is their target demographic?
- Where are they located?
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OBJECTIVE
- Choose one business to create a logo for according to their requirements and target market.
- Create a digital version of your logo using your sketches and the Sketchbook App, or by hand using traditional material.
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PLANNING 1
- Choose your clientFill out Logo Design Questionnaire in Schoology.
- Fill out Logo Design Questionnaire in Schoology.
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PLANNING 2
- Watch "The Logo Design Process"
- Find 20 images, logos, or photos that will help you with the concept and design of your logo.
- Create a MOOD BOARD with these images in Explain Everything.
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PLANNING 2
- Find 20 images, logos, or photos that will help you with the concept and design of your logo.
- Circle 3 of your favorite logos in RED
- Divide your 20 logos into the 3 types of logos we covered: WORDMARK, PICTORAL, ABSTRACT ICONOGRAPHY
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INQUIRY QUESTION
Why are the arts an important career option?
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OBJECTIVE
Based on logos chosen for your mood board, create a logo for your business.
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FINAL REQUIREMENTS
- Color
- Completed on 8x8 paper, may use any combination of oil pastel, colored pencil, or watercolor.
- Follow the rubric in Schoology to create your logo design.
- Presentation counts - Centered on paper using measuring tools.
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LAST DAY :-(
- Finish Logo Design. Put name on back.
- Submit picture of logo to Schoology
- Check Schoology for any missing grades, NOT Infinite Campus.
- Clean out Lockers
- Handshake, Hug, or Hi-5 on your way out.
- Have an awesome winter break!
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