1 of 8

Slide Notes

DownloadGo Live

Lulu

Published on Nov 19, 2015

How To Take Lulu App to Top 50 in 3 months - User Acquisition Plan to 4000 total daily downloads by Mobile Action

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

LULU

TOP 50 PROGRAM
2.

Where is LULU Today

  • Top 86 Social Networking Category iOS
  • Daily Download 2000
  • Retention Rate & CPI - TBD
  • Need to integrate Flurry
Photo by monkeyc.net
3.

June Commitment

  • ASO - Update Schedule: June 15 2014
  • Goal to hit Top 70 in Social Networking or 2500 daily download
  • Product Iteration Presentation by June 20, 2012 
  • Focus 80% Organic Downloads & Retention Rate 10%+ 
  • Update Schedule to implement product i 25, 2014
Photo by db Photography | Demi-Brooke
4.

July Commitment

  • 2nd Product Iteration July 20, 2014 
  • Examine Data for best 20% Ad Network Plan
  • Update Schedule: July 14, 2014
  • ASO/Ad network combo: July 28, 2014
  • Goal 3000 Daily Downloads w/paid ads
Photo by Stuck in Customs
5.

August Commitment

  • Goal  to hit 3000-3500 organic daily downloads
  • Update Schedule with Ad network promotion 
  • 3rd product iteration August 15, 2014
  • Update August 30, 2014
  • Goal to reduce CPI to $1.58
MORE DETAILS CAN BE FOUND HERE: https://www.haikudeck.com/p/2kh4ZHNM8x/lulu
Photo by drbob97
6.

Ad Spend PLAN

  • We need to integrate analytics to provide a better ad budget
  • Top 50 Industry Social Networking Budget
  • $4,888,98 Ad Network Budget
  • 3,114 download needed to get to Top 50
  • CPI Goal: $1.58
7.

Total Daily Download Goals

8.

www.mobileaction.co

by zen cachola

Zen Cachola

www.mobileaction.co