Luxury cars

Introduction

• Luxury vehicle is a marketing term for a vehicle that provides luxury

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• The term suggests a vehicle with higher quality equipment, better performance, more precise construction, comfort, higher design, technologically innovative modern, or features that convey an image, brand, status, or prestige, or any other 'discretionary' feature or combination of them.

Pestel Analysis

• Political factor
• Economical
• Social
• Technological
• Ecological and legal

Scenario

• Emerging markets potential
• Externalisation
• Revenue growth
• High quality
• Globalisation

Key drives

• CO2
• Global harmonisation
• General safety
• agreemets

Key drives

• General safety
• Tariff, duty and restrictions
• China example: GDP growth

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• https://www.youtube.com/watch?v=D2iYRQUUMJI

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