MAGGI CASE STUDY

Contents

• Short Term & Long Term Strategy
• Customer Concern
• Regaining trust factor
• Turnaround Strategy Under Crisis
• Swot Analysis

Short Term & Long Term Strategy

• New region-specific flavors to be introduced in the market.
• A new brand ambassador-a credible face to be introduced to regain consumer trust.
• Share the strategy path with the stakeholders to gain their trust.
• New packaging to be introduced with zip seal packaging that showcases that the product is MSG free and verified by XYZ.
• A campaign to be introduced that would give a packet of maggi free on return of 5 empty maggi packets.

Customer Concern

• Maggi to be introduced with ready to munch pack as well e.g wai-wai noodles.
• Tie up with leading food chain outlets and give an exciting offers.
• On a purchase of a packet of maggi 3 rs to be contributed towards some social initiative.

Regaining Trust Factor

• Maggi to be introduced with ready to munch pack as well e.g wai-wai noodles.
• Tie up with leading food chain outlets and give an exciting offers.
• On a purchase of a packet of maggi 3 rs to be contributed towards some social initiative.

Turnaround Strategy Under Crisis

• New packaging to be introduced with zip seal packaging that showcases the product is MSG free and verified by FSSAI.
• Interact with media to publish research on a large scale so that transparency is maintained.

SWOT Analysis

• Strengths Market Leader in their segment. Wide range of distribution channel. Weakness Products are dependent on each other. Not so much presence in rural market. Opportunities Product has been acceptable in youth category. Changing preference of consumer towards Chinese food and fast food. Threats Strong presence of regional competitors Consumers don’t perceive this as healthy product.

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