Making a real impact,  for good, in Québec.

what is my article about?

• advertising can make a real difference in society. public service advertising can change behaviors and attitudes over time.

how is quebec unique in this sense?

• Until June 2017, Québec was the only province without a newborn screening program for cystic fibrosis
• Cystic Fibrosis Canada had been in ongoing communication with the Government of Québec about this issue but there had been no commitment from the Government to act.

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• this makes quebec unique because since they didn't have this they promoted there need for this through very large advertizments
• It took combining mass media advertising, efforts to mobilize Québec's population via social media and public advocacy

how does the rest of canada react?

• Radio-Canada - reached out to a lot of other parts of Canada to show what they needed help with
• parts of Canada such as Toronto heard of the issue and helped broadcast

how does this help marketers?

• because of the success marketers can take this and apply it to there product marketing
• radios, news streams etc. all reach out to many people which can push products as well as ideas onto people

continued..

• seeing how this was so succesful for the medical business at promoting a good cause, this can also be used for restaurants, small businesses and more.
• media has an enormous impact on millennial and other market targetting consumers, which is how us as marketers can use articles of this such to our advantages