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Making a recommendation

Published on Mar 21, 2016

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PRESENTATION OUTLINE

making recommendations

COMM 1034: Week 10 
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OnLINe class

  • Work through online module
  • Participate in Facebook discussion (earn a bonus mark!)

Reminders: Upcoming Due Dates

Week 11: In-Class Recommendation Report (topic unrelated to presentation; activity for showing you know how to write a report) (5%)

Week 12: In-Class Progress Report (5%): show me how much work you've completed for your presentation

Week 13 & Week 14:
Presentations (20%)

Week 15: Final Exam (20%)

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PRESENTATIONS:
Missed last week? Review assignment and presentation schedule on Blackboard.

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What is the purpose of a report?

How are they formatted?

What is a recommendation report? When are they used?

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The purpose of recommendation reports is to understand a problem, research potential solutions, and choose the most appropriate solution to that problem.

Turn to p. 225

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report Formatting

  • Choose direct vs indirect organization based on audience/purpose
  • Choose format: memo, letter, or electronic (ie presentation via Powerpoint)
  • Use Word templates for routine reports only (ie monthly finance reports)
  • Learn how to organize headings -- p. 275

Introduction OF report

  • State purpose of report (WHY)
  • Describe HOW you gathered the information
  • Direct: state recommendation

Use direct approach when your audience will be receptive to your recommendation.

Typical Organization of Recommendation Report (direct):

Introduction
Overview/Background
Findings (organize options)
Conclusion/Recommendations
References/Works Cited Page

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Use the indirect approach when the audience is sensitive about the situation. Present several alternative solutions, beginning with the least likely to succeed. The recommendation listed last is the one you think will best solve the problem.

Indirect Approach sample: p. 238-239
(labelled incorrectly in textbook)

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See handout that compares organizational strategies for both indirect and direct reports.

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In both direct and indirect reports, use the elements of persuasion (logos, ethos, pathos) to showcase why your solution is the best solution.