1 of 27

Slide Notes

DownloadGo Live

Making Social Media Marketing Work for El Dorado County Chamber

Confused about what social media platform works best for your commerical real estate business? Unsure about whether social media is worth the time? Get on the Map presentation for Sacramento Association of Realtors.

PRESENTATION OUTLINE

Making Social Media Work

#socialmedia4eldorado
Photo by Helldini

Plz Check-In on YELP

Choosing the Right

Social Media Plan for Your Business
Photo by derekbruff

Who's Your Perfect Prospect?

Where is Your Audience

Demographic Research

What Do You Want to Accomplish

Photo by JohnE777

one in every three

on social media today
Photo by enelem

SUPER BOWL

More on Social Media Every Day
Photo by Joe Parks

facebook

backyard barbecue
Photo by Sage Kitamorn

Facebook

  • Casual & Friendly
  • Best for Communicating with people who love you
  • Reach people who like not love with Facebook Ads
  • New things on Horizon
Photo by frumbert

Twitter

  • Media
  • You have to talk a lot
  • Use photos & videos
  • & hashtags
Photo by frumbert

linkedin

trade show

LinkedIn

  • Men & Executives
  • Works even if you set & forget
  • Recommendations & Endorsements
Photo by frumbert

pinterest

magazine
Photo by inky

Pinterest

  • Pins & Boards keep working forever
  • Focus each board
  • Links back to your website
Photo by frumbert

instagram

postcard

Instagram

  • Photos must be fantastic
  • Write a good caption
  • ReGram
  • Only 3 Hashtags - Don't dilute your brand
Photo by frumbert

YELP

Report Card

Yelp

  • Join & Use Yourself
  • Incent Check-Ins
  • Communicate with your reviewers
Photo by frumbert

Youtube

Your Own TV Station
Photo by RussellReno

Youtube

  • Make a channel
  • Short Videos - 15-30 secs
  • Hire someone really professional to direct
Photo by frumbert

Hashtags

filing cabinet

Hashtags

  • Branding
  • Discovery
  • Humour
Photo by mikecogh

916-265-2521