Making Social Media Marketing Work for Government
Confused about what social media platform works best for your commerical real estate business? Unsure about whether social media is worth the time? Get on the Map presentation for Sacramento Association of Realtors.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Plz Check-In on YELP
Choosing the Platform
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- Casual & Friendly
- Best for Communicating with people who love you
- Reach people who like not love with Facebook Ads
- New things on Horizon
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- Media
- You have to talk a lot
- Use photos & videos
- Tweet & Retweet
- Retweet to Connect
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- Men & Executives
- Best for people who only want to set & forget
- Portfolio & Video part of your profile
- Recommendations & Endorsements
- Use their email system quarterly
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- Women who like to buy things
- Each board has it's own fans/followers
- Focus each board
- Links back to your website
- Pins & Boards can keep working forever
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- Young People & Moms
- Photos must be fantastic
- Write a good caption
- Partner w/ Populars
- Only 3 Hashtags - Don't dilute your brand
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Yelp
- Incent Check-ins
- Customer Service is Huge
- Join & use yourself to connect with Elite
- Emphasize different products or services
- Communicate with your reviewers
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Snapchat
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Youtube
- Make a channel
- Non-Profit Fundraising
- Short Videos - 30-60 secs
- Hire someone really professional to direct
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Soundcloud
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Soundcloud
- Soundcloud biggest but several options
- Podcast - Itunes
- Regular Broadcasting attracts regular listenerss
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