#RSS3051innovate

MANAGING THE INNOVATION PROCESS:
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Jennifer Coburn

Agenda

• Systematic Analysis
• History
• Why It Fails
• Methods to Succeed
• Discussion
• Case Study
• Closing

Systematic Analysis

INNOVATION: something new or different introduced.

MANAGING:
to continue to function, progress, or succeed, usually despite hardship or difficulty.

History

WHY DOES IT FAIL?

Ways to Kill Innovative Thought

• Wide range of specific protocols
• Focus on minutia
• Micromanage everything
• Numbers are your best friend
• Emphasise your importance
• “Tried and true”Innovation is risky business
• Award mediocrity

Methods to Succeed

Successful Characteristics of Innovators

• An opportunistic mindset
• Formal education or training
• Proactivity and a high degree of persistence
• prudence
• Social capital

What people need to be creative

• Don't poke their bubble
• Surround them with essentially average people
• Don't rain money to motivate
• Prod them with goals
• Give bad managers the ax

What do you think is successful?

Case Study

“Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.” (Goethe).

Thank
You

Sources

• Georgsdottir, A. S., & Getz, I. (September 01, 2004). How Flexibility Facilitates Innovation and Ways to Manage it in Organizations. Creativity and Innovation Management, 13, 3, 166-175.
• Greer, C. R., & Lei, D. (March 01, 2012). Collaborative Innovation with Customers: A Review of the Literature and Suggestions for Future Research*. International Journal of Management Reviews, 14, 1, 63-84.
• Kim, H. E., & Pennings, J. M. (April 01, 2009). Innovation and Strategic Renewal in Mature Markets: A Study of the Tennis Racket Industry. Organization Science, 20, 2, 368-383.
• Duverger, P. (March 01, 2012). Variety is the Spice of Innovation: Mediating Factors in the Service Idea Generation Process. Creativity and Innovation Management, 21, 1, 106-119.
• Fredberg, T., & Piller, F. T. (November 01, 2011). The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry. R&d Management, 41, 5, 470-484.

Untitled Slide

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