March Madness & Pizza

Impact

• Article talks about food consunption; BWW's and Domino's Pizza
• Because of March Madness the need for these foods almost becomes immaterial
• In the month March alone, bars and restaurants sells increased 5.1 percent

Unique Fact

• Capital One, Anheuser-Bush, Southwest Airlines, AT&T, and Allstate were the top advertisers last year during March Madness

Relation to the class

• Article is an example of explaining companies benefiting from a sports activity happening
• Article also talks about the product in an institutional manner

Is It Worth it?

• The success with Domino's and BWW's being assiocated with March Madness is huge because the revenue made after this month alone and the customers where also pleased with the product

Questions?