CBS,Turner sprucing up "teamcasts", March Madness live app for men's tourney.

Explain what the app is, and why they're using it.

Explain what the app does. (broadcast games) (ability to follow players and their stats, watch press conferences)

This is a way for people to watch games mobile and can gain access to games after they are premiered. they also give fans a chance to see highlights and their favorite parts of the tournament.

In 2014 69.7 million live video streams, with increased technology use this year, this number will probably go up.

partnered with CBS sports. will impact how people watch sports (more phones, less TV) promoting the tournament and CBS itself, (cross promotion) app will make a lot of money

It will make the company successful, it will make a gross impression every time someone logs into the app. it will raise a lot of attention since people are always on their phones- beneficial

This will raise competiton between other TV broadcasters and result in other channels coming up with even better ideas to promote themselves.