VITALITY

SUMMARY

• It is convenient for many purposes for example if you have a long day ahead of you vitality will keep you up, if you need a bunch of energy for an activity you are doing, or any reason you need energy.

SELLING

• You can buy Vitality at gas stations, liquor stores,places like air soft, paintball,flip city, airtime. It's accessible at really any place to purchase drinks we also have it in slurped form at local speed ways and 711.

PRICING

• You can huy a 16OZ can of Vitality for $3.50 or 2 for $5. Or you can buy a 6 pack case for $16.99

PRODUCT PLANNING

• Vitality is a recyclable drink and it has a unique form that stands out from the rest of the other energy drinks, it is all so low calorie and available in slurpee form

MARKETING AND MANAGEMENT

• To make sure customers are fully satisfied with our products we have an app that has a complaint option if something is wrong with your drink.
• We also have a website to communicate with our sellers and customers.
• Customers that complete our surveys get rewarded.

PROMOTION

• We will be on social media (Instagram,Facebook,Twitter) to market our brand name. We also will have posters located at places where people would be interested in our products,we are targeting teens who need energy. We will also have shirts available at events and online.

DISTRIBUTION

• We will start small having multiple factory locations in a couple states such as Michigan,and Ohio. As our product grows so will our company. Trucks will export out products from the factories every 3 weeks to make sure sellers have enough products.

FORM UTILTYV

• The shape of the energy drink bottle is to make it more comfortable to hold for the hand and prevent from slipping out of hand. We will also have the energy drink not only in a liquid form but also in a slurpee form.

PLACE UTILITY

• Our product can be grabbed from the cooler. It can also be in single cans or 6 pack along with 24 pack if interested

TIME UTILITY

• 7-11
• Gas stations
• Convenient stores

POSSESSION UTILITY

• Cash
• Credit card
• Check

INFORMATION UTILITY

• All natural
• Healthy
• Flavors: Cherry and blue raspberry

WHAT IT LOOKS LIKE