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Marketing

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PRESENTATION OUTLINE

Jumeirah sabel Saray

TABLE OF CONTENTS

  • Core concepts of marketing
  • Customer-driven

1) CORE CONCEPTS

A) MARKET

B) NEEDS, WANTS, DEMANDS

C) PRODUCTS, SERVICE & EXPERIENCE

2) CUSTOMER-DRIVEN STRATEGY

A) CUSTOMERS VALUE & SATISFACTION

B) ENGAGING CUSTOMERS

C) THE VALUE PROPOSITION

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