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MARKETING AUTOMATION

Published on Jun 03, 2017

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PRESENTATION OUTLINE

1.

MARKETING AUTOMATION

Jordi Caballero, Sergi Montes & Carles Park
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2.

Outline

  • What is marketing automation?
  • Trends
  • Case study
  • Labor market, postgraduates & certifications
  • Conclusions
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What is marketing automation?

  • "Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks..."
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Link to Video: https://youtu.be/RlKZzGsM8fs
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  • Sagmentation & lead score
  • E-mail marketing
  • Live chats
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Analyze data

  • KPI's
  • Forms
  • Traffic and cookies
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  • 70% of B2B
  • 43% for more than 4 years to increase revenue by 10%
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Case study

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Marketo, Eloqua,
Userfox, Hubspot

...(--) costs (+) savings

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Hubspot “all-in-one”

  • Capacity to carry out the administration and understand at what stage of the selling process your “future clients” are
  • Provides services of marketing, sales and customer relationship
  • Manage the content, SEO recommendations, create landing pages, social networks...
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Link to Video: https://www.youtube.com/watch?v=hP34oHx68g0&t=5s
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When MA can be dangerous...

Amazon & its first degree price discrimination
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Labor Market

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Spanish job demand

  • Digital marketing specialists: Digital Marketing Analyst - 47.000€ Digital Marketing Manager - 50.000€
  • Computing specialists: Programmers and developers working for marketing companies - 65.000€
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United States job demand

  • MA manager
  • MA strategist
  • MA specialist
  • MA engineer
  • MA operations administration
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Average, min. & max. salaries

17.

Postgraduate & MSc courses

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Posgrado en Marketing Digital & Inbound Marketing

Campus: Barcelona, Valencia, Madrid or Online Cost: 3.490 €
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Posgrado en Marketing Digital & E-commerce

Campus: Barcelona, Valencia, Madrid or Online Cost: 3.490 €
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Postgraduate Digital Business

Campus: Anwerp (Belgium) Cost: 5.200 €
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Postgraduate Diploma in Direct and Digital Marketing

Campus: London Cost: £4.125
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MSc in computer sciences & machine

  • MSc in Computing (Computational Management) at Imperial College London
  • MSc in Computing (Machine Learning) at Imperial College London
  • Master of Science in Machine Learning at Carnegie Mellon University
  • ...
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Online courses & official certifications

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  • Marketo Certified Expert - Marketing automation software Cost: $225
  • Marketing Automation Foundations Training Course by Simplilearn Cost: $99
  • Marketing Automation by Online Marketing Institute Cost: $47 per month
Photo by Phillips Academy, Andover
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  • Marketing Automation Specialist by Sales Manago Cost: $49 per month
  • Marketing Automation Certification by Sonician Cost: €199
Photo by Phillips Academy, Andover
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CONCLUSIONS

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