The big list by @filipposelden

PAYING AFFILIATES TO SEND TRAFFIC TO YOUR WEBSITE

USING SW ALGORITHMS TO EXECUTE AUTOMATED MKTG

PIGGYBACKING ON A MAJOR EVENT WITHOUT PAYING

QUANTITATIVE METHODS AND MODELS

WRITING ARTICLES TO PROMOTE ONE'S BUSINESS

Above-the-line refers to marketing practices making use of the mass media

MARKETING TO OTER BUSINESSES

MARKETING TO CONSUMERS

TARGETING ADS/OFFERS BASED ON USER BEHAVIOUR

DEVELOPING YOUR BRAND

Below-the-line refers to marketing activity other than mass media

GETTING PEOPLE TO TALK ABOUT YOUR STUFF

MARKETING TO (AND OFTEN BY) COLLEGE STUDENTS

MARKETING THROUGH BUSINESS CATALOGS DELIVERED IN THE MAIL

MARKETING COOPERATIVELY WITH NON-PROFITS TO MUTUAL BENEFIT

USING CELEBRITIES AS SPOKESPEOPLE, TESTIMONIALS

PROMOTING THROUGH WHOLESALERS, DISTRIBUTORS, RESELLERS

USING SOFTWARE-AS-A-SERVICE (SAAS) APPLICATIONS FOR MARKETING

COMPANIES CO-MARKETING A JOINTLY DEVELOPED PRODUCT, SERVICE, BRAND

MARKETING BY BUILDING AN ONLINE COOMUNITY

PRODUCING USEFUL OR ENTERTAINING CONTENT FOR YOUR AUDIENCE

ACTIVELY ENGAGING WITH CONSUMERS IN TWO-WAY CONVERSATIONS

COMPANY-WIDE MARKETING AND STANDARDS

CO-MARKETING, PRODUCT BUNDLING, CO-PROMOTION, LICENSING...

USING DATABASES (AS CRM SYSTEMS) TO DRIVE MARKETING

USE DATA (AND ANALYTICS) TO DIRECT MARKETING DECISIONS

MARKETING THROUGH DIGITAL CHANNELS

MARKETING DIRECTLY TO AUDIENCE WITHOUT TV, RADIO OR PRINT ADS

MARKETING TO DIFFERENT CULTURE GROUPS IN AUDIENCE

SENDING PRE-PLANNED MESSAGES TO PROSPECTS ON A SCHEDULE

EMAILING PROSPECTS OR CUSTOMERS ON A SCHEDULE

MARKETING IN START-UPS AND NEW VENTURES

MARKETING ETHICS FOR BEING SOCIALLY/MORALLY RESPONSIBLE

RUNNING EVENTS SUCH TRADE-SHOWS, CONFERENCES, SEMINARS, FESTIVALS...

ENABLING SENSORY INTERACTIONS WITH BRANDS

PEOPLE SELLING AND PROMOTING IN PERSON, "IN THE FIELD"

INSTILLING FEAR, UNCERTAINTY OR DOUBT ABOUT A COMPETITOR

GEO-TARGETING FOR MARKETING TACTICS

MARKETING OF PRODUCTS/FIRMS WORLDWIDE

PROMOTION OF PRODUCTS THAT ARE ENVIRONMENTALLY FRIENDLY

LOW-BUDGET, HIGH-IMPACT MARKETING

SIMILAR MESSAGE ACROSS DIFFERENT GROUP/INDUSTRIES

pulling in customers via content instead OF pushing ads

B2B MARKETING OF LARGER FIRMS, BIG MANUFACTURERS

focusing on convincing a few influential people in a market

ALSO KNOWN AS ADVER-GAMING AND IN-GAME PROMOTIONS

PROMOTIONS BASED AT A RETAILER'S LOCATION

COORDINATION OF MULTIPLE MARKETING TOOLS, CHANNELS, VEHICLES

MARKETING TO ONE'S OWN EMPLOYEES TO SYNCHRONIZE CUSTOMER EXPERIENCE

MARKETING OVERSEAS/ACROSS BORDERS, SAME AS GLOBAL MKTG

RESEARCHING AND OPTIMIZING KEYWORDS IN SEARCH MARKETING

AD TARGETING/PROMOTIONS TO SUPPORT BRICK-AND-MORTAR STORES

MARKETING TO MANY NICHE SEGMENTS THAT AGGREGATE TO A HUGE AUDIENCE

FOCUS ON GROWING AND RETAINING EXISTING CUSTOMERS

MARKETING VIA MOBILE DEVICES (SMARTPHONES)

USING MULTIPLE CHANNELS TO REACH CUSTOMERS

MARKETING BY RECRUITING OTHERS, WHO RECRUIT OTHERS (PYRAMID)

DELIVERING REGULAR NEWSLETTERS TO TARGET AUDIENCE

TARGETING VERY SPECIFIC AUDIENCE SEGMENTS

METHODS OUTSIDE THE NORM, PUBLICITY STUNTS, GUERILLA...

ALL MARKETING THAT DOESN'T HAPPEN ONLINE

MARKETING TO INDIVIDUAL COONSUMERS

MARKETING ONLINE, SAME AS INTERNET OR WEB MARKETING

BILLBOARDS, BALOONS, DOOR HANGERS...

MARKETING TO PEOPLE IN PUBLIC PLACES, OUTDOOR MARKETING

MARKETING DRIVEN BY PERFORMANCE METRICS AND ROI

INSPIRING YOUR AUDIENCE TO want to hear from you

like one-to-one mktg, including product personalization

advertising to customers at a point of purchase

USER EXPERIENCE AFTER AN AD/MAIL CLICK (LANDING PAGES)

pay-per-click marketing on search engines, ad networks

LOCALIZED WIRELESS DISTRIBUTION OF ADVERTISING

attracting consumers to the brand

pushing MESSAGES to prosospects

DYNAMIC REAL-TIME OFFERS TO EXPLOIT A GIVEN CUSTOMER INTERACTION

ENCOURAGING/INCENTIVIZING CUSTOMERS TO REFER NEW CUSTOMERS

EMPHASIS ON BUILDING LONG-TERM RELATIONSHIPS WITH CUSTOMERS

REPLYING TO END-USERS WITH PERSONALIZED MESSAGES

organic and paid promotion via google, bing...

marketing yourself as if you were a brand

FOCUS ON SELLING SERVICES INSTEAD OF PRODUCTS

understanding how consumers shop across channels

changing people behaviour for the better

interacting with prospects in social media channels

use of sporting events, teams, athletes to promote events

ways of marketing surreptitiously to people, undercover marketing

unconventional MARKETING IN PUBLIC SPACES

CALLING PEOPLE ON THE PHONE (USUALLY UNINVITED)

INCREASING DEMAND AT WHOLESALER, RETAILER, DISTRIBUTOR LEVEL

WHEN CONSUMERS DON'T KNOW THEY ARE BEING MARKETED TO

MARKETING CREATED BY CONSUMERS

PACKAGING A SOLUTION DIFFERENTLY FOR DIFFERENT INDUSTRIES

USING VIDEO IN ONLINE MARKETING

TAPPING IN EXISTING SOCIAL NETWORKS TO SPREAD A MKTG IDEA

WHEN HAPPY CUSTOMERS SPREAD YOUR MESSAGE

"131 different Types of marketing" @chiefmartec