MARKETING

PAUL REVERE

ADVERTISING OPTIONS

• Radio
• Television
• Internet
• Public signs and postings
• Word of mouth

RADIO

• Gets the word out
• Everyone hears it on their way to and from work
• Relatively inexpensive with a good agreement

TELEVISION

• Expensive, but very profitable when used strategically
• An ad on a local tv station reaches to hundreds of people
• Most effective just before a show

INTERNET

• Very cost effective
• The best way to target specific audiences
• Potentially has the widest audience

PUBLIC SIGNS AND POSTINGS

• This includes billboards, posters and fliers
• Billboards are great when they attract attention
• However, they can be expensive
• Posters and fliers are really good for increasing visibility
• They are a cheep and highly effective way to spread the word

WORD OF MOUTH

• The single most valuable type of advertisement
• No ad can top a friend's positive recommendation
• Requires customer service and a good experience

OTHER IMPORTANT THINGS

DO NOT MISS THE BOAT!

OTHERWISE YOU'LL MISS OUT ON THE IMPORTANT THINGS

THATS HOW YOU MARKET