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Marketing for Social Change

Published on Jan 01, 2017

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1.

Marketing for Social Change

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2.

Sol Hart
Communication Studies
Program in the Env.

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3.

Class Overview

  • Outline of Class
  • Assignment Overview
  • Short Activity
  • My Background
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4.

Class Overview

  • Outline of Class
  • Assignment Overview
  • Short Activity
  • My Background
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5.

Aspects of Social Marketing

  • Influence behaviors
  • Utilize a systematic planning process with marketing techniques
  • Focus on Specific Audience Segments
  • Deliver positive benefit for individuals and society
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6.

Behavior

  • Accept a new behavior
  • Reject future negative behavior
  • Modify a current behavior
  • Abandon current behavior
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Untitled Slide

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Sol Hart