marketing in Poland

blurring the boundaries between channels

• in order to create one common strategy we have to combine all different channels e.g. social media, SEO, SEM, e-mail marketing etc.
• they all have to work together to achieve better results

maximum personalization

• the strategy has to reach the maximum personalization of the offer for the client

context marketing

• the message to the right person by using a right tool and in a right time

Content Marketing

• reaching the client by the right messages

persuasion techniques

• storytelling
• more important human factor in marketing
• blurry border between information and promotion (for example bloggers world)

Mobile Devices

• using more mobile-oriented devices
• using different kind of social media - not only facebook (snapchat, pinterest)

Video Marketing

• not only youtube
• but also: vine, snapchat, instagram

each activity can be measured

• keeping the track of results of specific ads, pay attention to feedback and analyse carefully all of the data

huge data instead of big data

• the need for skillful analysis of data -> combine data about customer behavior (behavioral) their views about the services and products

MULTIPLE SCREEN AD BLINDNESS

• we adapt to not seeing ads we don't want to see

the problems in marketing in poland

• outdoors - too many billboards, too big, too ugly... get rid of them!

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sexuality still sells

design could be also a problem

new logo of Poland

social ads which went wrong

Thank you for the attention :)