Marketing with instagram

it starts with kyc!

Know Your Customer

• What do you know about them?
• What do they like?

strategy next

I work with...

Who need...

For these outcomes...

Now some tactics!

instagram

• Great picture
• Up to 25 Hashtags
• Add Location
• Tag clients
• Follow others first
• Share it other places
• Contests & Ads
• User Generated Content

Great picture

great pictures

• Just an image
• Screenshot
• Product shot
• Testimonial shot
• Photo plus words
• Just words

hashtag

• Type of camera
• Location
• What's in the picture
• What's the picture about
• Who's in it
• Other popular hashtags

Add Location

• Must be a location on Facebook (so create a Facebook page for your biz and search for favorite photo spots)
• Location as hashtag
• #LoveFL #StPeteBeach

Follow others first

• Follow who else posts from your locations
• Follow who likes your pics
• Follow who likes competition
• Follow competition
• Follow other in your space not competition

Share it other places

• Facebook page
• Twitter (use IFTTT for certain hashtag)
• Blog
• Create a video compilation

Be consistent

• Each weekday
• 1-5 times per day
• Run an ad once a week for a small $ amount to get more followers

PIcture Editing Tools

• Instagram App & Boomerang
• Prisma
• Canva
• PicMonkey

picture text tools

• WordSwag
• Over
• InstaQuote

ask for the sale

• Tell people to click the link in your bio
• Shorten the link with Bit.Ly to track success
• Have a special deal
• "Show me your phone" coupon

video making tools (out of pics)

• Animoto
• PicPlayPost
• SnapChat
• Instagram Stories

Ads made simple

• Starts with KYC
• Run the ad
• Clickable link - buy what they see
• Mobile friendly
• MUST HAVE A FACEBOOK PAGE!

Free Detailed Guide

Action steps

• Know Your Customer
• Create a strategy
• Create/optimize FB/IG accounts
• Post consistently
• Test ads
• Repeat frequently