Marketing with Micro-content
Published on Nov 19, 2015
Micro-content is a powerful and inexpensive marketing tool that entrepreneurs, bloggers, and small business owners can use to share their stories.
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PRESENTATION OUTLINE
Marketing with Micro-Content
Telling your story in tasty little bites
What is Micro-content?
Bite sized pieces of your content/message
Photographs, infographics, animated gifs, quotes, tweets, testimonials, etc
Micro-conntent can be pulled from your press releases, blog posts, mission statement or bank of images from past events.
WHy does it work?
Well, there are a few reasons ...
It's easy to share
And has the potential to go viral
YOur network can participate in the marketing
Share the plan with your peeps and ask them to share away
You can tailor your message to Segments of your audience
Women on Pinterest, colleagues on LinkedIn, millennials on Tumblr, etc
The costs are low
Craft a strong plan, then automate it. Heck, the intern implement the plan
Mix-it up
If your content isn't engaging your audience, try something different!
Just Remember, tell your story in bite-sized Bits
because people have reeeeally short attention spans
This is how we do it
(BTW, that's an 80-year old pasta tool from Italy. Cool, right?)
Case Study: Feast of the Seven Fishes
An Italian Christmas Eve feast that I decided to do on Labor Day in NYC
We created an Image campaign to sell tickets to the public
and posted them 3-5 times a day on Facebook, Instagram and Pinterest.
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Meanwhile, We Shared all 7 recipes on our blog
(Be generous with your content!)
We continued to share these images all over
In the accompanying text box, we included the link to purchase tickets
Our 7 Fishes Pinterest board rocks! PIcs are re-pinned Daily
which means we're essentially marketing the 2014 feast in our sleep
A Ninja Trick for you: Name your files with keywords
(Just one of many details that builds powerful SEO!)
Even after Tix are sold, share images on the day of the event
Because you're still marketing to those who might attend a future event
Yes, people do love cat photos. This went viral in Italy!
This was taken by a guest and got shared everywhere
This image really captured the love and warmth felt at the Feast
Case study: wine for the 99
These were taken from ezines written by Christian for Wine for the 99™
Tasting notes
Just a snippet from a larger article, shared on Facebook
Easy to read and very valuable to his audience
The visuals translate to the live events
Here's a menu from a recent wine dinner
This was an image campaign used to promote the dinner
The message: This is the anti-Valentine's Day event!
(This one still cracks me up.)
And here we are at the live event!
We hashtagged #graffiti and picked up tons of new Instgram followers
We shared lots of pics of the delicious food
And people!
"First comes love, then comes prosecco" was the most shared image
Show your guests having a good time
Or if you have a product, show people enjoying it!
Strategy
Craft a plan for micro-content that directly targets your ideal client
Who are they and where are they online?
- Pinterest is driven by women
- Millenials are on Tumblr
- Colleagues on LinkedIn
- Everyone is on Facebook
And what will engage them?
- Inspirational quotes work well on Facebook
- Food pictures are HUGE on Pinterest
- Animated gifs work on Tumblr
- Blog posts on a professional topic work well on LinkedIn
Tell a Good Story
And everyone likes a story with pictures
If you're selling a product
- Show pictures of the product in action
- Share testimonials/reviews
- Ask others to review and share on their channels
- Write content related to why you created this product
- If it's a book, share snippets of text or illustrations
If you're promoting an event ...
- Show pictures of the venue
- Provide sneak peaks or behind-the-scenes images
- Leak out recipes, strategies, or games so that people start engaging
- Show live images during the event
- And don't forget the end! Wrap it up with images and testimonials
If you are building your platform
- Share inspirational quotes
- Share useful tips
- Create short videos
- Utilize the power of hashtags on Instagram
- Be of service!
Tools
Micro-content is inexpensive.
Tools
- "Over" is a great text overlay app for creating image campaigns
- Use the grid overlay tool to follow the 20% text rule on Facebook
- Create a branded template so you can easily swap in and out text
- Consistently use color and type in a way so people recognize your content
Story telling is no longer linear
so your marketing message must be 360 degrees
It's all going to add up
And your message and story will spread far and wide
More resources
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Class 1: April 2nd, 1 hour
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All classes will be delivered to your email as well. Watch at your leisure
One more thing
I Love this stuff!
But um, I don't want to do it myself. Can you do it for me?
Done-for-you Packages
- Social Media Building Blocks Package
- Content Marketing Custom Strategy Plan
- Content Marketing Luxe Suite
Ready to sign up or Have questions?
Send me a note at danielle@feastonhistory.com
