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Slide Notes

Developing your online presence for career networking and job opportunities

A presentation created for Philosophy students at University of Southampton by Tamsyn Smith @TamsynMSmith
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Marketing yourself: online presence

Using social media wisely to improve your professional profile.

Covers digital literacy, digital identity and employability.

PRESENTATION OUTLINE

Marketing yourself:
online presence

Developing your online presence for career networking and job opportunities

A presentation created for Philosophy students at University of Southampton by Tamsyn Smith @TamsynMSmith

Tamsyn Smith

Professional Specialist in Learning Design, ILIaD
Presented by Tamsyn Smith, Professional Specialist in Learning Design, Institute of Learning Innovation and Development (ILIaD).

@TamsynMSmith

https://iliad.soton.ac.uk/people/tamsyn-smith
Photo by helen.2006

about.me

http://about.me/tamsynsmith - a 'nameplate' site

An alternative would be setting up your own website.

Other alternatives include:
- flavors.me

PATHBRITE - for an online portfolio

Untitled Slide

A blog can be a great way of bringing your network together and can also double as a portfolio. There are many free options available including Blogger and Wordpress.

Have you ever Googled yourself?

Video: https://www.youtube.com/watch?v=H3z56JBe5Jw

Tracy Jordan from 30 Rock talks about Googling himself: https://youtu.be/ZKEw7JNVcnw

Use duckduckgo instead of google as it's not influenced by your previous searches.

Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts

www.google.com/settings/ads

Vizibility: Series of questions to find out how 'digitally distinct' you are: http://www.onlineidcalculator.com/index.php

Photo by Whatsername?

Professional social networks

  • Curation: Scoop.it, Pinterest, Pearltrees; storify
  • Analysis: Blogger, Wordpress
  • Creation: Slideshare, YouTube
  • Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Curation: Scoop.it, Pinterest, Pearltrees; storify

Analysis: Blogger, Wordpress,

Creation: Slideshare, YouTube

Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Photo by michael.heiss

LinkedIn: the startup of you by Reid Hoffman and Ben Casnocha

LinkedIn - the start up of you by Reid Hoffman and Ben Casnocha

http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary

To get work experience, people might want to try riipen: https://riipen.com/about

Where to start

  • Name
  • Professional picture
  • Summary
  • Connect
Name - made it stand out and edit your profile URL

Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).

Summary - what makes you stand out from your classmates

Connect - make sure that you get in touch with people who may be able to help with your career

Look at University of Southampton on LinkedIn:
https://www.linkedin.com/edu/school?id=12721&trk=edu-up-nav-menu-home

It may be possible to link with notable alumni: https://www.linkedin.com/edu/notable?id=12721&trk=edu-up-nav-menu-notable

Search for Philosophy groups on LinkedIn: https://www.linkedin.com/vsearch/g?type=groups&keywords=philosophy&orig=FCT...

Southampton Philosophy Alumni group: https://www.linkedin.com/groups/8144918

https://youtu.be/B8WZxYFaSmI
Photo by natellev

LinkedIn

9 minutes
https://www.youtube.com/watch?v=NTBkSwobbac
(2:21)

The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.

Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!

Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.

When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.

- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
Photo by DanBrady

Tips

  • Guard your reputation
  • Use introductions carefully
  • Keep your profile up to date
  • Link with University of Southampton
  • Don't lie
Photo by photosteve101