Mars Candy

Mr. Forrest Mars Background

• Born: March 21, 1904
• Birthplace: Wadena, Minnesota / Attended Yale University
• 1911-Frank C. Mars made the first candies in his kitchen
• 1920's-Forrest Mars joined his father and geographically expanded
• Forrest made Washington, DC the headquarters of his company

Innovator

• Creativity
• Diverse in type of production
• Represents #1 selling candy of all time=M&M's
• Wide spread production to increase sales

Risk Taker

• Had no public relations department
• Completely controlled by Mars family
• For European companies, altered recipes
• If called by reporters, they hung up the phone

sparkplug

• Decision to expand
• Enthusiast with a positive character
• Humourus which helped production
• Passionate about quality of product

Strategist

• Made the decision to expand overseas
• Join forces with father to reach full potential
• M&M's=candy coated so they don't melt in sun

Ambition & Self-COnfidence

• Confidence in father's ideas to join forces
• Desire to expand company geographically
• Mars family running company

Willingness to take risks

• Open to spread to European countries
• Mars company also entered pet care arena
• Purchase of Wrigley company, i.e: gum

Energy & Self-Discipline

• Energetic about production
• Perfection is a must
• Drive to make company all it can be

Perseverance & Problem Solving

• Took an idea and ran with it
• Candy that melts in mouth but not in hand
• M&M's
• One of richest people in the world
• Expansion in products

Organizational skill

• Family was in charge of headquarters
• Made sure of not cross contaminating foods
• No publication relations and avoided reporters

Ability to move others

• Explosive temper about quality
• Humiliating others, kept friendly environment
• Prayed for company during meetings
• Motivator

Reference

• The Independent. Independent Digital News and Media, n.d. Web. 21 Mar. 2014
• "Forrest Mars." Forbes. Forbes Magazine, n.d. Web. 21 Mar. 2014.
• The Editors of Encyclopædia Britannica. "Forrest Edward Mars (American Entrepreneur
• )." Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 23 Mar. 2014.