Marshall McLuhan

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Marshall McLuhan

The Medium is The Message

We shape our tools and afterwards

our tools shape us.
Photo by I_am_Allan

All media exist to invest

our lives with artificial perceptions
Photo by Bukowsky18

Affluence creates poverty.

Every society honors its live conformists

and its dead troublemakers.

In television, images are projected at you. You are the screen.

The portability of the book, like that of the easel-painting, added much to the new culture of individualism.

It is experience, rather than understanding, that influences behavior.

Photo by Udo Herzog

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Photo by Dentsu London

The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb.

Photo by nosha

School is the advertising agency which makes you believe you need the society as it is.

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