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Martin Lindeskog - social media evangelist

Published on Nov 18, 2015

Martin Lindeskog - social media evangelist

PRESENTATION OUTLINE

spreading better ideas:

new media & business philosophy
Photo by Mike Powell

Visualize your network

LinkedIn lab / workshop
Recommendation by Anita Campbell, CEO, Small Business Trends LLC:
Martin is an extremely loyal business partner. He has written articles for the Small Business Trends Expert syndication network, and I've been impressed with his extensive business insights. I have enjoyed the way he participates in the small business community online and has forged strong relationships with others over the Web. He really gets "social media" on top of everything else -- very impressive. January 18, 2009. LinkedIn

EGO search

"Martin Lindeskog" - 23,000
1. EGO Sole Trader
2. WebCoast
3. Twitter - Lyceum
4. LinkedIn - Lindeskog
5. Facebook
6. Lindeskog.blogspot.com
7. Martin.Lindeskog.name
8. YouTube - WebCoast
9. About.me/Lindeskog
10. Slideshire.net/Lyceum

Personal brand

What kind of picture do you get?
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Egodojo.net

Marketing Jiu-Jitsu in a professional & personal (private?) way.
Hat tip: Marketing Judo book by John Barnes & Richard Richardson.
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"6" WS

Who, What, When, Where, Why, How?  
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Why are you in biz?

Simon (Sinek) Says...
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hire a citizen journalist

  • Who is your potential customer online?
  • What are you doing online?
  • When are you online?
  • Where are your customers on the net?
  • Why are you doing biz? A.B.C-rule.* How...-->
ABC rule: hat tip Power friending book.

P.O.S.T* social media plan

Hat tip: Groundswell book

Marketing judo* training

"Building you business using your brains not budget."
Hat tip: Marketing Judo book
Photo by jonathanjonl

workshop

Social Media Services...

social media work

  • Moderating social media activities.
  • Guest blogging.
  • Speaking engagements.
  • Courses, workshops, study circles, etc.
  • R&D: Business Intelligence, Reputation Management, Social Media Trends.

social media "Personal trainer"

WORK IN PROGRESS: PERSONAL BRANDING
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social media services

3 Packages + Individual Picks

"insider" trading package

  • Establishing a social media strategy.
  • Working with business intelligence tools.
  • Creating a social media calendar.
  • Follow-up sessions.
  • ...

"technical" trading package

  • Showcase of different social media tools.
  • Hands-on workshop.
  • Introduction to the blogosphere.
  • ...

"fundamental" trading package

  • Lecture on social media.
  • How to become a social media enthusiast.
  • Learn the power of conversational marketing.
  • ...

Individual "stock" picks

  • Pick your own combo of new media activities and
  • tools you want to learn more about.
  • Consultation on an individual basis.
  • ...

trader principle

"Trader in Matter & Spirit."
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Terms of payment

silver and gold
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Referral marketing

Ideal Customers...
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references

ideal customer

Word of Mouth Marketing
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pass it forward...

  • Business minded individuals
  • Passionate small business owners
  • Service / event industry
  • Proactive organizational leadership
  • ...

@Lyceum

The School of Aristotle
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