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Media management

Published on Nov 26, 2015

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1.

Media management - Lecture 2

How do you make money?
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2.

break the myth:

Most of what we read isn't journalism
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3.

break the myth

Pure Journalism has been subsidized
Photo by James Willamor
4.

Sponsored content won't mix with hard news

Photo by Dixon Marshall
5.

Direct

Premium content
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6.

Direct

Niche audience
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7.

direct

Top News Brand
Photo by micora
8.

legacy advantages

  • Audience
  • Expertise in distribution
  • Institutional knowledge
  • Proprietary tools
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9.

Buzzfeed

Why it works
Photo by NYC Media Lab
10.

Scale: listicles, easy to publish, analytics

Photo by glemak
11.

BuzzFeed distinguishes journalism and content

Photo by glemak
12.

buzzfeed:

Uses smart psychology
Photo by glemak
13.

buzzfeed

What will be cool on the web
Photo by NYC Media Lab
14.

buzzfeed

It knows what people will share
Photo by mathowie
15.

Revenue

Advertising
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16.

cost per view

Photo by danichro
17.

cost per action

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18.

advertising network

Photo by Stuck in Customs
19.

subscription

Photo by See-ming Lee 李思明 SML
20.

membership

Photo by Official GDC
21.

affiliate marketing

Photo by affiliatesummit
22.

donations

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23.

selling services

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24.

events

Photo by euthman
25.

training

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26.

merchandise

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27.

freelance

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28.

micropayments

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29.

next:

Class Project, but first ....
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30.

assignments

  • Revenue - 5 points
  • Quiz (Lean Canvas)
  • Due: Febvruary 1

Brian Dengler

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http://www.denglerlegal.com