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Media Principles

Published on Dec 23, 2015

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PRESENTATION OUTLINE

1.

MEDIA EXCELLENCE

SEVEN GUIDING PRINCIPALS
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2.

CRITICAL

HEAD IN THE CLOUDS, FEET ON THE GROUND
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3.

COURAGEOUS

DATA DRIVEN YET BOLD
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4.

CONTEXTUAL

INFORMED BY BUSINESS, COMPETITIVE, AUDIENCE INSIGHTS
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5.

CREATIVE

FOSTER THE UNEXPECTED
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6.

CALIBRATED

BALANCE REACH AND IMPACT
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7.

CURATED

TELL A STORY
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8.

CONSTANTLY EVOLVING

'IF YOU DO WHAT YOU'VE ALWAYS DONE, YOU'LL GET WHAT YOU'VE ALWAYS GOTTEN'
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Kirsten Ward