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Message Gap: 3 Clues You Have One

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

3 CLUES YOUR MESSAGING IS BROKEN

2.

OR AS THEY SAY ...

"YOU CAN'T SEE THE FOREST FOR THE TREES"
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3.

WARNING SIGNS

Three outcomes reported in best-practice research in messaging by Beale Communications. This research is featured in a message development training program delivered globally to marketing and communications professionals.
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4.

THE QUANDARY

5.

DISCONNECTED

WHO MATTERS MOST?
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6.

UNDIFFERENTIATED

How do we stand out?
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7.

IRRELEVANT

WHAT STORIES ARE WORTH SHARING?
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8.

HERE'S THE FIX

CLARITY + CONSISTENCY + CREDIBILITY = MESSAGES THAT WORK
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9.

AUDIENCE FOCUS

GET CLEAR ON WHAT THEY THINK, FEEL, KNOW
Meet Sebastian Seung, author of "Connectome: How the Brain's Wiring Makes Us Who We Are"
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10.

BRAND ALIGNMENT

LEVERAGE YOUR STRENGTHS CONSISTENTLY
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11.

EVIDENCE

TELL CREDIBLE STORIES THAT RESONATE (forget the rest)
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12.

THE SECRET SAUCE

for getting your story straight
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13.

bealecommunicationplanning.com

THERESE@BEALECP.COM

Therese Beale