Shoppers are willing to put up with bad service and travelling long distances to benefit from loyalty schemes, a survey conducted by loyalty marketing coalition Loyalty New Zealand during November 2012 has found. 42% of respondents said they would continue to return to a retailer even though their level of service had declined if they liked their loyalty programme.
However, according to Lance Walker, CEO of Loyalty New Zealand, most shoppers were savvy and would not put up with bad service for long. "Loyalty programmes do drive repeat business, but they're not going to hide flaws in service," he said.onsumers seek festive bargains on daily-deal site (January
2012)
Sales data released by New Zealand's largest daily deals site, 1-day.co.nz, have revealed a sharp increase in demand in the run up to Christmas. "Sales really ramped up in November, and we have noticed a big increase in website traffic, from both existing and new customers," according to group sales and marketing manager Race Louden.
He said: "Research and anecdotal evidence shows that New Zealand households are making a conscious effort to reduce their debt levels at the moment. As a result, they are looking for fun, unique presents that aren't going to cost the earth. On November the 30th, for example, we sold out of our NZ$29.99 (US$23.65) inflatable sumo suits in just 30 minutes."