Movebubble

Where they win

Objectives

• Expand out from functional 'property brand' to a 'lifestyle choice'
• Get coverage that drives people to download and use

Audience insights

Renter Data (not rent-a-dater)

A challenge

• Finding a place to rent is functional, not emotional
• It's hard to inspire brand love

How have others done it?

• Airbnb: 'belong anywhere'
• Uber: 'better ways for cities to move, work, and thrive'

So we need to....

Important tactics

• Partnerships
• Experiential