Moving Through

tips and strategies

#denial

what you might hear

• we don't need that
• it's a fad
• it's all just SPAM
• it's for kids
• I don't use it, and I never will

strategy

• what do your competitors do in the social sphere?
• people thought telephones were a fad
• you need a policy
• your donors are there
• don't use yourself as the "donor yardstick"

#anger

what you might hear

• it's a stupid waste of time
• you can't make me
• it's just people looking to hook up
• i dont care what you had for lunch

strategy

• listen to @aliceferris next- social in 15 minutes a day
• anger is often a replacement for fear - ask questions
• I can't make you, but I can teach you!
• donors care, we need to care back!

#bargaining

what you might hear

• don't let it distract you from your REAL job
• no one else can use it at work
• don't use your real name (or ours...)

strategy

• open a discussion on job duties and responsibilities - how does this help you accomplish goals?
• try to think of social media as just another communications tool, like the phone, or fax machine
• authenticity is key - establish tactics for dealing with trolls and negativity

#depression

what you might hear

• this is tooooo harrrrd
• I still don't understand this
• it's not working (i.e. where's the money?)
• do we have to keep doing this?

strategy

• eat the elephant (and the frog!)
• set goals and metrics and report!
• gather champions
• establish an editorial calendar

#acceptance

what this looks like

• hey, look what I had for breakfast!
• how many followers do we have now?
• hey, my MOM's on here!
• a donor tweeted at me!
• I'm so glad I thought of this!!

#victorydance!

Laura E. Amerman, CFRE