Mrs. Fields Cookie Franchise vs Great American Cookies Franchise

Published on Jan 26, 2016

No Description

PRESENTATION OUTLINE

Mrs. Fields vs Great American Cookies

Number of Stores

#1 Mix It Up

Great American Cookies was the creator of the Cookie Cake, but Mrs. Fields has jumped on the bandwagon to offer the marvelous innovation. Both stores offer a large variety of designs and sizes, which can be customized for different occasions. While both offer Cookie Cakes, Great American Cookies showcases Cookie Cakes that were creatively customized by customers and encourages customers to make the design wholly their own.

#2 Pick Your Treat

In addition to cookie cakes, both stores offer customers a large variety of cookies, and brownies to choose from. Mrs. Fields sticks mostly to more traditional-style brownies with frosting and toppings while Great American Cookies offers selections such as the strawberry cheesecake brownie, the red velvet brownie, and the Reese’s peanut butter cup brownie. Mrs. Fields also offers customers blended drinks, while Great American Cookies stays true to their bakery roots.

Both Great American Cookies and Mrs. Fields began in 1977 with a dream and a cookie recipes. Since then, both stores have gone on to offer a large selection of delicious cookies and other treats. Both companies stay true to the original recipes. Mrs. Fields boasts simple ingredients such as real butter and eggs, without preservatives. Great American Cookies takes pride in using only the highest quality ingredients, which are combined at a single batter facility in Atlanta, Georgia to ensure consistency and freshness. All of Great American Cookies signature recipes are tested, created, and distributed with the closest eye on quality.