MTB Tourism Symposium
Published on Nov 22, 2015
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PRESENTATION OUTLINE
MTB Tourism Symposium
williams lake, bc oct 2-4, 2015
who came to the party?
- Bike club/association members
- Government/DMO reps
- Bike shops & related businesses
- Industry reps (bike brands, media)
- Bike/ski hill operators
main discussion areas
- MTB as community & tourism driver
- Facilitating land use
- Marketing
MTB as community & tourism driver
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- fast growing industry & activity
- many, many stakeholders
- culture of "share the shred"
- bringing families together
- economic and community development
Photo by Stuck in Customs
who are mtb tourists?
- 90.1% male (primary), 25-43 years old
- Income: 37% 50-99K, 26% 100-149K, 21% 150+K
- 4.53 overnight trips/year, 2.8 nights/trip
- Distance to destination: 676.42 km
- 4.81 hrs/day, 30.2 km/day, $535.28/trip
- Primary motivation: New Trails! (61%), New Places (22.4%)
facilitating land use
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- BC advantage
- collaboration across sectors
- Bike clubs/trail associations as the foundation
- getting organized (master plans, tourism impact)
marketing
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- collaboration
- regional model
- community and product as key promotion
- technology changes the game
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overall themes
- Fast and unpredictable!
- Bike clubs/trail associations are foundational
- We have a provincial advantage
