MUSICBOX

Casbah

Competitor Overview - Casbah

• Facebook: 25K Likes
• Twitter: 16.9K Followers
• Instagram: 2075 Followers
• Upcoming acts and posters with minimal links to purchase tickets
• Low engagement
• No watermarks on images and no relevant music content posts

Belly Up

Competitor Overview - Belly Up

• Facebook: 56K Likes
• Twitter: 24.7K Followers
• Instagram: 6366 Followers
• Posts consist of fliers, upcoming events and no ticket links
• Low engagement
• No contest or giveaways -
• Some collaboration with local radio stations
• No relative content posts
• Instagram has live video footage

Competitor Overview - Observatory North Park

• Facebook: 16K Likes
• Twitter: 721 Followers
• Instagram: 4280 Followers
• Most are coming from Instagram - not best use of tags
• Poor engagement
• They do have contests and giveaways
• They have ticket links
• Instagram has live video footage

What sets MusicBox Apart

Untitled Slide

• High Quality Content
• Upscale Dining
• Location
• Atmosphere

Untitled Slide

Strategy

• Create highly shareable content
• Reward fan participation
• Cross promote with Local Businesses
• Strategic music box placement

Untitled Slide

• High Quality Content
• Upscale Dining
• Location
• Atmosphere

Media Partnerships

• Consequence of Sound
• Pitchfork
• ListenSD
• 91X
• FM 949
• The Reader SD
• Citybeat
• SD Dialedin
• +More

Assets Needed

• Brand Story
• Logo
• Venue Images
• Menu
• Budget for Social
• Ambassadors

MUSICBOX