RACHAEL AINSWORTH

WHAT I CAN BRING TO THE ROLE

• Strong understanding of Business Development and Marketing and Sales - 5yrs
• Strong contact database - leisure organisations, corporate, Groups, Media and associations. Throughout northwest
• Identification of new business opportunities
• Sound organisational skills, & a pro-active personality to building key relationships
• Regularly meeting set KMI's
• Experience of both Tavel and Hospitality

WHAT I CAN BRING TO THE ROLE

• Strong understanding of the current northern market.
• Effective time management skills
• Passion for brand promotion vs individual units
• Understanding of awareness campaigns: promotional events, email campaigns, showcases and trade shows
• Supporting with training of new BDMs. One team one dream.
• Understanding the importance of key driving events, internally and externally.

KEY ACHEIVEMENTS - ALCHEMIST

• Christmas sales - 2014 +16% 2015 + 17%
• FB - 3.5k - 18k Twitter - 6k - 21k Instagram 0 - 3k 2 months
• Successful int and ext events - revenue and data collection
• Spa collaboration, corporate links, DIMC, networking
• After conference location

KEY ACHIEVEMENTS - ALCHEMIST

• Link between Sales, Operations and BD
• Innovative approach to drive new business: girls night in, PA network events.
• Developing ingenious marketing and social media campaigns
• Working with GM to identify quiet periods and developing campaigns to directly effect P&L bottom line

KEY ACHEIVEMENTS -INNSIDE

• Working as part of a sales team to open the hotel and achieve 90% occ within 3 months
• Solely developing, implementing and nurturing over 40 corporate rate relationships
• Representing Innside at trade shows: top 20 - Mcr and Coppenhagen
• Producing email marketing campaigns inc all material
• Hosting fam trips and seeing a return as a result: CTI, CWT, Zibrant

KEY ACHIEVEMENTS - INNSIDE

• Developing networking events to increase awareness
• Understanding of rate loading process's
• Understanding and completion of RFP process
• Developing the relationship between and hosting Conservative Home drinks reception

KEY ACCOUNTS

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INITIAL PLANS

• Facebook / Twitter / Linked In / Instagram
• Following correct people to encourage return follows. Eg PA Network
• Third parties - JCI, chamber, national trust, downtown in business, wilmslow ladies
• Host their events. Business card drops
• Cocktail cards / membership cards

INITIAL PLANS

• Reviews - man con, barchick, viva, hungry hoss, MEN, I love Manchester, Cheshire gossip girl
• Personalised links / Cau club
• Building database - Bill drop
• Company of the week
• Cocktail masterclass's / winter terrace
• Promotional campaigns eg free coffee Monday morning to promote breakfast

RAINSWORTH88@GMAIL.COM 07557887411