Myths About Selling Real Estate and Social Media Marketing
Published on Nov 18, 2015
Social Media Marketing was a $6.1 billion business in 2013. Naturally, real estate marketing is going social. But how does social media really fit into the real estate space? I’d like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
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Wherever you find a collection of human beings, you'll find marketers. In 2013 Social Media Marketing was a $6.1 billion business.
Photo by victoriapeckham
"I'll share your listing on all my social media platforms!"
Photo by TaranRampersad
1. The average Facebook real estate page has 172 likes. Only about 10% of fans will ever see the listing that is posted, unless it is a "sponsored post". Social Media posts have very little real reach.
2. People don't go to Facebook to find a home.
While 92% of buyers are looking online, they tend to look on real estate specific websites, like Zillow and Trulia, or Realtor.com.
3. The average Twitter post has a lifespan of 18 minutes*. Without a ReTweet, the lifespan is less. A social media marketing plan is more complicated than "tweeting a listing". (*moz.com)
4. Sharing real estate listings is the sure way to be "unfollowed". Without followers, friends and circles, Social shares go into thin air. A social media strategy is much more about being social.
A blog or website will seldom be found by online real estate searchers. Without a robust Social Media/SEO (seach engine optimization) strategy, your listing will go virtually unnoticed.
"I'll pay for sponsored posts and get your listings in front of thousands!"
Photo by JeepersMedia
Paying for sponsored social media posts can be a great way to get your listing in front of potential buyers. Just make sure that is what is really happening.
Advertising on Social Media sites has to be targeted to demographics and geographic areas to be effective.
Ask your potential listing agent to explain their marketing strategy. Getting in front of the right people is more important than getting in front of thousands.
"Video isn't necessary to market your home."
Photo by mark sebastian
Where Do I Even Begin?!
- YouTube is the second largest search engine
- Video shows up on page one of a search
- So many statistics about video marketing...like this,
- and this and this. Or this extensive white paper.
- I could go on about the growth of the "Visual Web"
Some Quotes
from Realtors who are doing it well:
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"Social Media is about building relationships with people who can help your business grow. The best way to make social media work is to be social."
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"When planning my podcast, I ask the most important question that anyone can ask using social media...'What are people interested hearing about?' You have to give value before you ever ask for someone's money."
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"I see a lot of Realtors who are pushing their listings, or offering to get a home sold on social media, but they don't offer anything helpful. Sharing useful information and answering questions is where it's at in social media."
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Sellers, don’t be fooled by marketing mumbo-jumbo. Ask your prospective real estate agent to explain their marketing strategy for your home.
The Highland Group
Frederick Maryland Real Estate
